Toyota Women Lead the Change with a Branded 360 Booth

On 5 August 2023, a SelfieBox 360 Video Booth became part of a vibrant Toyota Women “Leading the Change” activation.

The experience combined the 360 platform with campaign signage, a pink balloon installation, chrome stanchions and a reflective shimmer wall. Together, those elements created a distinctive setting that looked exciting in the venue and gave every guest clip a clear visual identity.

Branding the complete guest experience

A successful branded 360 activation is about more than adding a logo to the final video. The surrounding environment should make guests feel as though they have stepped into the campaign itself.

• Campaign signage made the Toyota Women message immediately visible.
• The balloon installation and shimmer wall created depth and movement.
• Custom video overlays could carry the branding into every shared clip.
• Lighting and stanchions completed the polished activation area.

Content guests want to share

The moving camera encourages guests to pose, dance and interact naturally. With a strong physical setup behind them, the finished videos become memorable event content rather than generic booth clips.